As of November 15, 2024, Juice It Up is experiencing significant growth and expansion, marking an exciting period in its history. With a robust business strategy focused on increasing its market presence and enhancing customer engagement, Juice It Up is set to surpass the impressive milestone of 100 locations. This article delves into the brand’s ongoing expansion efforts and its innovative approach to capturing new markets.
Expansion and Geographic Reach
Juice It Up is preparing to open 13 new locations in both California and Arizona, contributing to the overall goal of exceeding 100 stores this year. This aggressive expansion demonstrates the brand’s commitment to enhancing its footprint across the Western United States. In addition to these new openings, Juice It Up has recently ventured into new markets, including Ehrenberg, Arizona, and San Diego County, California. An exciting addition to their growth strategy is the recent establishment of a location in Roseville, California, expanding their presence in the Sacramento region.
The company has also made strides in diversifying its store models. The introduction of Juice It Up into non-traditional settings, such as travel centers and stadiums, is a bold move that reflects its adaptability to meet consumers’ evolving lifestyle needs. The Ehrenberg location signals its first step into this innovative territory, positioning Juice It Up to serve a broader audience in various environments.
Franchise Development and Sales Performance
Juice It Up’s growth is further supported by its successful franchise model. In 2023, the brand signed 13 development deals, paving the way for nearly 50 additional stores in various stages of production. Impressively, around 75% of these upcoming locations will be operated by existing franchisees, showcasing the brand’s strong relationships and trust within its franchise community. Juice It Up is also actively seeking new franchise partners to help achieve its ambitious goal of doubling its unit count to around 200 locations within the next four years.
Financial performance has been a highlight for Juice It Up as well. The company reported systemwide sales exceeding $43 million in 2023, reflecting a remarkable 38% increase over the past five years. It is worth noting that the top 20% of locations reported an Average Unit Volume (AUV) of nearly $817,000, which is a notable 45% increase since 2019. These statistics underline Juice It Up’s successful business model and growing appeal among consumers seeking fresh, healthy options.
In addition to physical expansions, Juice It Up has recognized the vital role of digital engagement in modern business strategies. The enhancement of its app and loyalty program resulted in a 30% increase in app registrations, while digital orders accounted for 21% of total sales in 2023. This focus on digital channels ensures the brand remains competitive in an increasingly digital marketplace.
Marketing initiatives also play a significant role in Juice It Up’s growth strategy. The brand has entered a multiyear partnership with the Los Angeles Angels and introduced immunity-boosting menu options to appeal to health-conscious consumers. With a menu that includes an array of smoothies, raw juices, and wellness-focused products, Juice It Up continues to innovate and respond to consumer trends with ingredient transparency at the forefront.
